AI Search Optimization (GEO) in Montreal — get recommended by ChatGPT

What is AI Search Optimization (GEO)?

Generative Engine Optimization (GEO) is the practice of making your business visible inside AI-generated answers. Traditional SEO gets your website ranked in a list of Google links. GEO gets your business named and recommended when someone asks an AI assistant — ChatGPT, Gemini, Claude, Perplexity or Google's AI Overviews — for a service provider.

How do AI assistants choose which businesses to recommend?

AI models don't have a directory you can pay into. They recommend whoever the web consistently describes as good. Concretely, their answers are built from three layers:

1. Live web search. ChatGPT reads Bing's index; Gemini reads Google's index and Google Business Profiles; Perplexity crawls the web. If you rank in the sources they read, you can be cited.
2. Directories, reviews and "best of" lists. AI answers lean heavily on agency directories, review platforms and roundup articles. Consistent presence there is what gets a business named.
3. Machine-readable facts on your own site. Structured data (schema.org), a clear llms.txt file, and plain answer-shaped content that states who you are, where you are, and what you do.

How do I get my business recommended by ChatGPT?

The honest, working checklist — the same one we run for clients (and on this very website):

1. Fix the local SEO foundation. A complete Google Business Profile with the right primary category, growing reviews, and consistent name–address–phone everywhere. AI search sits on top of these signals.
2. Register with Bing. ChatGPT's web search reads Bing's index — Bing Places and Bing Webmaster Tools are the most ignored, highest-leverage 30 minutes in GEO.
3. Add structured data. LocalBusiness/Service schema so AI crawlers extract facts instead of guessing.
4. Publish an llms.txt file. An emerging standard that feeds clean, structured context about your business directly to AI models.
5. Write answer-shaped content. Pages that plainly answer the questions people ask AIs, in self-contained blocks a model can quote.
6. Build citations and mentions. Directories, review platforms and local articles — the third-party "proof" AI models rely on before recommending anyone.
7. Measure it monthly. Ask the four major AI assistants the questions your customers ask, screenshot the answers, and track your mention rate over time.

What's included in our GEO service

• Baseline AI Visibility Audit: where you stand today in ChatGPT, Gemini, Claude and Perplexity answers — with screenshots
• Google Business Profile + local SEO foundation (or tune-up)
• Bing Places + Bing Webmaster setup
• Structured data (schema.org) and llms.txt implementation
• Answer-shaped content in English and French — Montreal searches happen in both
• Citation and directory building aimed at the sources AI models actually cite
• A monthly AI Visibility Report: same questions, same models, real screenshots — so you see your mention rate move

Honest expectations

No one — no agency, anywhere — can guarantee that ChatGPT will name your business in a specific answer. AI responses vary by phrasing, day and model. What GEO does is measurably increase how often you appear, by building the exact signals these models read. We show that movement in monthly before/after reports rather than making promises we can't keep. If an agency guarantees you a "#1 ranking inside ChatGPT," that's your cue to leave.

Why Artificial SEO for GEO in Montreal?

• AI-engineer founded — we understand how LLMs retrieve and cite sources, not just marketing slogans
• Bilingual by design — we optimize your AI visibility in French and English, because Montreal customers ask in both
• Local — a Montreal agency, for Montreal businesses, measured with proof